Spanish fast fashion chain Mango is expanding rapidly in the US. The Barcelona-based company has recently opened stores in Chicago, Dallas and Orlando , Florida and is opening new locations on a regular basis. Since May, the chain has opened eight stores in the US . Although the chain prefers to open street-based stores in Europe , its strategy for the US is to open stores in malls. "In Europe , we're a destination," Jose Gomez, vice president of international business development, told WWD. "Here, they (shoppers) are not looking for us, so we have to be in the middle of everything." In the US , shoppers do not know the brand yet, but the company is planning to change that. "It's a big, big push. So far, it's going great. The biggest challenge for us is finding the right locations." The chain regards the Chicago area as one of its important areas for growth in the US , particularly in the Midwest . Mango currently operates 1,000 stores worldwide and shows no sign of slowing down. It is aiming for 20 US stores by the end of 2007. Gomez said the market would indicate when it was time to stop.