| M&S To Launch Quality For Less |
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| M&S To Launch Quality For Less |
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| Tuesday, 24 February 2004 | |
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Marks & Spencer is planning to launch a 'quality for less' range in 150 stores. The collection, being developed under the working title of Project 150, will be pitched between M&S's own-label range and its Autograph brand. The quality for less promise means M&S and its suppliers will bear the increased costs for fine materials such as 100 per cent luxury wools. |