London Loves Salt

New York denim company Salt Works Jeans are set to take London by storm. The contemporary denim styles are super slick and clean, without the fake rips, tears, and creases so many brands aspire to. In fact, Salt jeans are the antithesis of the intentional destroy look. Think more the Jil Sander of denim, and you'll get an idea as to how they fit.

The subtle branding makes wearing the jeans even more delicious, as only a denim connoisseur will recognise them. The women's styles can be found at The Cross in Notting Hill and the men's at Diverse in Islington.