The British jeans retailer London Denim has entered the Italian market with successful results. It has forecast sales of over GBP100.000 for the first season.

The London-based company, which is owned by Simon King, designs jeans and runs boutiques. The company received assistance for its Italian venture from the government organisation UK Trade & Investment. The organisation's purpose is to assist British companies is conducting business abroad. The international trade team in Milan helped London Denim to identify Italian sales agents. A number of product samples of the brand's jeans were shown in July of this year and Simon King picked Marco Rigoni to sell his women's and men's wear collections to exclusive boutiques.

The UK Trade & Investment team has also helped London Denim enter the Japanese market. Currently, London Denim is available in 50 boutiques across Japan. Its first year saw sales worth GBP500.000.