Littlewoods Capitalises on Euro 2004

Littlewoods-owned sports e-tailer Sport-E has relaunched its website to capitalise on the anticipated GBP1 billion Euro 2004 spending spree.

The e-tailer has set up a dedicated Euro 2004 zone at www.sport-e.com and is confident of hitting the back of the net with a sales boost during the tournament, which starts this weekend in Portugal.

Sport-E claims to offer a bigger range of sportswear than online rivals - with more than 2000 products - and plans to extend its gold, tennis, running, swimming and rugby ranges.

The redesign of Sport-e, originally launched in June last year, has made the site faster and easier to navigate. Sales are expected to exceed GBP10 million in the year to May 2005 and the business is forecast to be profitable by the same date.