Levi's to re-introduce Engineered Jeans

One of the best advertising campaigns to come out of the last decade was undeniably the Levi's Engineered Jeans tv ad, which had models running into the outer space wearing the eponymous side twisted stitched jeans. Levi's is now returning to its scientific roots and re-launching the original 1999 design concept behind Engineered Jeans for next winter.

The range features updated versions of the original twisted shape in contemporary silhouettes and should retail for about £80. Now, everybody run.