US-based jeans wear giant Levi Strauss & Co has announced that its president of Levis Strauss Europe, Paul Mason will quit the company at the end of February. Mason will return to England where his family and home await him and will pursue other business opportunities there. He joined the company in February 2006, working at the Levi's Europe's European headquarters in Brussels.

"Paul has been a highly valued Levi Strauss & Co leader and colleague," said CEO Phil Marineau. "Under Paul's leadership, the Levi Strauss Europe team has made substantial progress in renewing their business. We are moving aggressively to build on these accomplishments in 2006. Our priorities include ongoing retail development, continuing the Levi's brand premium repositioning and reigniting young women's interest in Levi's jeans."