Lee Launches New Ad Campaign |
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| Monday, 27 October 2003 | |
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The latest ad campaign from Lee takes a look at what goes on behind the scenes of celebrity culture. The print campaign, made by Swedish creative agency Storakers McCann, spotlights the unsung heroes who make life a little easier for today's stars. Characters taking centre stage include Kylie's pet care director and Robbie Williams' fan mail co-ordinator. The campaign will be used by Lee across Europe for this year and next. |
