Lacoste's trophy

French sporting label Lacoste announced last week that it had signed up tennis star Andy Roddick onto the team of sponsored sportsmen and women. Although the Lacoste refused to disclose details of the deal, rumour has it that Roddick will receive $5 million over the next five years.

This is a coup for Lacoste. Sporting goods companies Nike, Lacoste and Reebok had all been vying to sign the young star when it became known that his contract with Reebok was up for renewal.