Keira Knightley will reunite with her Pride + Prejudice director Joe Wright to shoot the advertisement for her new Chanel contract. Knightley takes over from Kate Moss as the face of Coco Mademoiselle perfume this year.

Wright will direct the television ad this month. When the Chanel contract was first announced last year, Knightley said, "I am really proud to have been asked to work with such an iconic house as Chanel, and thrilled to follow the extraordinary women who have been associated with it before."