Chanel will not be renewing its contract with supermodel Kate Moss as the face of its perfume Coco Mademoiselle. Speculation has it that at age 30 she is too old for the brand's young image, and her partying style clashes with the moderate values of the renowned French fashion house.

It has been suggested that Chanel was chasing Hollywood actress Scarlett Johansson, currently exclusively signed to represent Calvin Klein, who is 11 years younger than Moss.