Jennifer Lopez To Follow In Kylie's Footsteps

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Friday, 14 November 2003

American entertainer extraordinaire Jennifer Lopez is following Kylie Minogue's footsteps, and has signed an exclusive global deal with Warnaco to manufacture and sell her sexy lingerie designs. Lopez, who is creative director of her underwear line, will also design "full-figure" underwear and bras with perfumed price tags.

The actress already sells about GBP125 million worth of merchandise bearing her name, including hip-hop fashions, novelty items and fragrances. It's her first venture in underwear. Warnaco wouldn't say how much lingerie it would manufacture but expects to put it in about 500 stores in America by next fall with an eye on exporting to 2,000 stores if the products take off


 
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