Jerry Hall, her 5-year-old son Gabriel, and Jade Jagger (Mick's daughter from his marriage to Bianca Jagger) and her two daughters, Amber and Assisi, will be the latest celebrities to appear in a fall campaign for fashion retailer H&M.

The effort, created in-house, will be anchored by print ads in magazines such as Cosmopolitan, Jane, Vibe, Marie Claire, Lucky, Elle and Interview. Internet and point-of-purchase worldwide and outdoor in New York will support. Campaign spending was not revealed.

"Our new fall campaign reinforces H&M's wide range of stylish, high-quality, affordable designs for the entire family," Karen Belva, public relations manager of H&M, said in a statement. "We wanted to show that you could dress stylish and hip whether you're a mom, a grandmother or a child."

Jade Jagger last modeled for H&M in the company's fall 2002 campaign. H&M also has featured Heidi Klum, Iman, Christy Turlington, Bridget Fonda, Johnny Depp, Benicio Del Toro and Claudia Schiffer in previous campaigns.