French luxury goods maker LVMH Moet Hennessy Louis Vuitton has signed actress-singer Jennifer Lopez for its fall-winter advertising campaign for star brand Louis Vuitton. The company said designer Marc Jacobs wanted a "contemporary icon" and "a sophisticated, influential and sexy woman" to represent the brand.

The ads will appear in magazines and on billboards from August, the leather goods and fashion operation said on Wednesday. Louis Vuitton is the main profit engine for LVMH, the world's biggest luxury goods company.