Shoppers who have trouble finding clothes that fit perfectly or have a have a penchant for bespoke quality should head to Harrods. The luxury department store will launch a made-to-measure tailoring service using Bodymetrics software, which produces a digital virtual replica of the customer.

Designer brands Vivienne Westwood, Nick Tentis and Holland Esq. will be the fist labels on offer from September. But be warned, the computer never lies. You may find the measurements are not as low as you'd hoped they be. Service prices start at £750.