Hennes & Mauritz will introduce a World Cup collection for infants, children, teens and men. The company is thereby benefiting from the World Cup football which kicks off this summer. “We know that many of our customers are interested in both fashion and football and we think that fashion-oriented football supporters should (also) be able to feel trendy during this summer's World Cup,� said the company's head of design, Margareta van den Bosch, in a statement.

The collection will launch mid May in the majority of European and US H&M stores. For teens it will include T-shirts, vests, caps, badges, flip-flops, swimwear and bags for both sexes, inspired by the major competing nations Argentina , Brazil , England , France , Italy and Germany . The company has said it would include articles from all the qualified countries where it has stores, like Holland , Portugal , Spain , Sweden , Switzerland , Czech Republic , and the US . Prices will range from €7,90 for tops and bikinis to €4,90 for flip-flops.