Swedish fast fashion retailer Hennes & Mauritz has reported a nine percent rise in sales for September. However, same-store sales remained unchanged. In August, sales gained 15 percent, with same-store sales up 5 percent. The company does not report actual sales figures, but expresses developments in terms of percentages. The results fell below analysts' expectations of a 14 rise in total sales and a 3.9 percent gain in same-store sales. Last month, H&M managing director Rolf Eriksen hinted that the fourth quarter might deliver results for an improved gross margin. Company executives could not be reached for comment.

Currently, H&M operated 1,300 stores, up from 1,160 in September last year. October sales figures will be released on 15 November.