H&M, the Swedish high street retailer is embarking on a global promotional campaign to mark the opening of its 1,000th store. The store, which opens today in Boulogne-sur-Mer in France, has sparked a celebration and special offers extended to all the Group's stores in each of its 19 operating countries.

In the run-up to Christmas, H&M will be opening a new store every other day, and over the past three years has increased its number of stores by nearly 40 per cent, increased turnover by nearly 60 per cent and profit after tax by 150 per cent.