H&M Boost Faster Fashion

Fast-fashion retailer H&M is splitting its buying and production functions in a move to revitalise its sales growth and further boost the speed at which it gets products into stores.

H&M, which has seen a slowdown in its rate of sales growth over the past few months, is promoting Madeleine Persson to the post of buying director. Persson, 35, has worked in buying and sales for ten years at H&M, including a stint managing the youth department.

H&M sources all its garments through third party suppliers, with around 60 per cent produced in Asia and the remainder in Europe. All are created by H&M's own designers.