For the opening of its new flagship in Tokyo , Gucci is giving away 1,100 iPods featuring is famous logo. The lucky recipients are press and special guests of the store's unveiling on 1 November. They will be able to view a press release about the store's opening in the Ginza district on the iPod, including a virtual mini movie showing the progress on the store and images of the men's and women's spring-summer 2007 shows and of special accessories designed especially for the opening by Frida Giannini. Furthermore, they will be able to download custom-made playlists by Giannini and Mary J. Blige, who will give a performance the night after the opening.

The special iPod, which is held in a silver-coloured La Pelle Guccissima holder, will be issued exclusively at the event. The collaboration between Gucci and Apple is limited to the Tokyo opening. "This is a breakthrough experience we are providing to the press and VIP customers for our Ginza opening and reinforces the commitment to creativity and innovation we have at Gucci," said chief executive Mark Lee, who will attend the opening together with Giannini.