Gisele in new Louis Vuitton campaign

Louis Vuitton's forthcoming spring advertising campaign features a bronzed Gisele Bündchen lounging poolside in one of Marc Jacobs' sexiest collections to date. Jacobs unveiled the campaign last week in Hong Kong for the opening of new Vuitton flagship. Slated to break in February magazines, the ads mark a change in direction after two seasons with Uma Thurman.

"We just wanted a fashion icon more than the celebrity thing," Jacobs explained told WWD. "I certainly feel Gisele is iconic and recognized all over the world as Gisele. Also, the clothes were hot and sexy and colorful, and we thought she would exaggerate the strength and the heat of the collection." Shot by Vuitton regulars Mert Alas and Marcus Piggott at a private home in Ibiza, the images are colorful and graphic, with water glinting with sunlight in the background. The designer said the three-day shoot went off without a hitch.