US retail giant, Gap, is introducing a new retail concept on 18 November. It will be opening an accessories-only shop next to its flagship store on Fifth Avenue.

The new shop is called Love, and will feature a wide array of bags, shoes, belts, flower pins, gloves, hats and scarves. Some of the accessories have been worn by Sarah Jessica Parker in the latest Gap advertisements, including flower corsage pins and scarf belts. The name Love is derived from the reactions of many clients to their Gap accessories: "I love my Gap bag".

The new shop will feature a different, more intimate interior than that of the main store. Marble fixture, bleached white floors and a seating area will make up the new boutique. Design sketches by the vice president of accessories design, Emma Hill, will be on display throughout the shop, and there will be special packaging: boxes and bags will be decorated with sound bites from the design team on the collection's inspirations.

Gap is considering making this new stand-alone venture a permanent fixture, although there are no plans to introduce the concept nationwide as yet.