French Connection has won the legal battle to secure the FCUK logo on its watches and jewellery. The British fashion chain had been assailed by complaints from retired businessman Dennis Woodman who had said the logo went against "generally accepted principles of morality" in light of how it could be misread.

The UK Trade Mark Registry dismissed the complaint, citing the success of the brand that stood for French Connection United Kingdom. Woodman did not contest the use of the logo in the company's other product lines.

Unrelated to this, French Connection has decided to cut back on the use of the logo after sales plummeted and the company said the brand had become old and predictable.