The prestigious fashion competition Fashion Fringe has announced the four finalist who each show their collection during London Fashion Week in September: Graeme Armour, Andrea McWha, Degan Agatonovic and duo Maki Aminaka Lofvander and Marcus Wilmont

2007 will be the fourth year of Fashion Fringe, the hottest thing to hit British fashion in the last 20 years. Created in 2004 by IMG, under the creative direction of Colin McDowell and with the support of Red Bull, the challenge is to re-invigorate the fashion industry in the UK . Fashion Fringe aims to nurture cutting edge, iconoclastic talent in design and find the creativity to continue the tradition Britain has long been famous for.

Fashion Fringe chairman Tom Ford told Vogue: "We're pleased with the level of candidates. So many of them were so balanced, they were technically good and they were very good during the interviews. Fashion Fringe is very good at fostering young British designers. Last year I stepped in at the last minute, just for the show, but it's great to be involved form the start. I've been surprised by the level of talent and it will be nice to follow the four finalists as you know the history. A few of the semi-finalists were too commercial and some thought more about creativity and less commercially. We were looking for a balance of both things. You can't be a designer if no one is buying your clothes."