Esprit Academy

Lifestyle brand Esprit is climbing its way back into the fashion arena, with the launch of its Esprit Academy - a collaboration with the London College of Fashion. Young and ermerging designers were approached by the American/German conglomerate to interpret the essence of Esprit by creating a cutting edge fashion line around an existing collection.

19 entries of up and coming talent showed their designs at a catwalk presentation held at The Royal Academy of Arts, modelled by Alek Wek, a former student of the college. The winning entry showed a colonial inspired range and will see their designs produced and sold through Esprit stores worldwide as a limited edition line.

The brand, which in recent years has struggled to stay ahead of high street fashion, made its mark in the eighties with its stencil effect logo and clever advertising. This is Esprit's first step in supporting new fashion design talent and the start of a long term campaign to take the Esprit Academy global.