Just when we thought fashion's big names were deflecting abroad, Giorgio Armani today confirmed his Emporio Armani women's fashion collection will show during the next London Fashion Week, on September 21. Armani said the unique fashion music event will also celebrate the launch of his Emporio Armani Product Red capsule collection, which includes clothing, accessories, eyewear, watches, jewellery and fragrances.

Emporio Armani is one of the five partner brands participating in Product Red, the economic initiative launched by Bono and Bobby Shriver last December. It is designed to raise funds to fight AIDS in Africa, and Armani is donating 40% of the gross profit margin from sales of the special collection directly to the charity. Giorgio Armani said: "London is in many ways the world's most cosmopolitan and influential city, as it has become a crossroads for so many of today's cultural references, including contemporary art, architecture, the performing arts, literature, food, music, film and fashion."

The show will happen as the company prepares to reopen its Emporio Armani flagship store and café on Brompton Road in London in October. The store, which is now closed for a complete refit, was first opened in 1988.