Designers are rarely content with only designing clothes. The make-up of a brand consists of so much more these days, which is why Giorgio Armani launched his own magazine in 1989. At the time, fashion was breaking the boundaries of design and what better way of reaching a new demographic than by print?

Emporio Armani magazine was a further step in making the Armani universe complete. Published twice a year, it also took Armani's vision to a broader audience. Better yet, it also functions as clever advertising of his clothes as they are allowed to be seen at their best. With the crème de la crème of the creative industries willing to contribute - think Richard Buckley, Norman Watson, Ingrid Sischy - the Armani vision was uniquely interpreted but always visible.

As the label celebrates its 30th anniversary, these pages add another mark of distinction to Armani's list of achievements.