With the launch of its new 'Create Your Own' service, Polo Ralph Lauren is responding to the wishes of the consumer. The service lets you design your own polo shirt between now and 10 September.

Available at the concession on the ground floor of Harrods and in the New Bond Street store, customers are able to choose from a selection of seven shirt colours and 14 threads for the logo. A touch of individuality is added by the inclusion of the vintage year embroidered on the bottom left hem, for example RL05. The shirt is sold in its own 'create your own' gift bag, which includes a certificate of authenticity.