The chavs might be taking Britain's youth by storm, but they would just be non-existent if not for the companies that are promoting them. According to The Sun, the company which has benefited most from the chavs is Burberry, whose famous checked baseball caps are now an essential item in any chav wardrobe.

The second place goes to store giant Gus, the owner of catalogue shopping chain Argos, famous for the chunky gold bling-bling sported by chavs. Other companies that are doing well thanks to chavs are: Aquascutum, Warner Music and JJB Sports.