Supermodel Naomi Campbell is starring in a new ad campaign for supermarket chain Tescos. In the ad, which aired on television last night, Naomi parodies herself. She is seen reacting violently to pop-ups of the low prices of the Cherokee label she is wearing. Lashing out at them is a tongue-in-cheek reference to Campbell's widely documented temper tantrums.

The Cherokee label is a casual American label that is sold at Tescos in the UK. A spokeswoman for the label said: "The clothes are inspired in the same way as all the most popular labels. The quality speaks for itself though - it's on a par with Gap, or even better, because the supermarket is able to source the best materials."

It is not known whether Campbell will feature in any other ads for Tescos, but in the meantime she is sure to draw plenty of attention to the brand.