Frantic pace and three days to visit one hundred thousand square meters of one of the biggest fashion fairs (and the one that generates the most revenues). During the duration of the fair, hotels, taxis and restaurants in the city were fully booked. The event is much more than a fashion fair. Next year it will be even bigger and better, partly due to the plans to extend the fair up to the Palau Nacional (approximately 60 thousand square meters more). The numbers speak for themselves; approximately one hundred thousand visitors, and more than one thousand exhibitors.

Bread & Butter is divided into five differentiated zones, four for the exhibition of brands and one dedicated to leisure. One of the highlights this season has been Studio V, a space where young designers and new talents showed their collections. This section has been extended to include 40 international designers. There has also been a calendar full of official parties throughout the city.

The exhibitors have paid a great deal to participate in Bread and Butter, between €300-500 per square meter (not including the costs of the stands). Nonetheless, it is worth it. This is a fair for making and maintaining contacts, where the brands look for business and the need to be present is increasingly important.

The Bread and Butter is known for organizing many events, which complement the visits to the stands. Of the fashion shows that take place every edition, one of the highlights was the G-Star Raw show, which was busily attended. The brand has perfected the formula and presented another elaborate stage production this season. The Italian denim brand, Freesoul, created a different concept to show their collection. Employing the title “On the surface of things�, videos and professional dancers presented the new ideas of the brand. Wrangler created a ‘monument' based on creativity. Their convoy of trucks was continually full in the Luna Park. One of the most advertised collaborations during the event was with a fashion school in Barcelona. 38 students of the Felicidad Ducce presented "Graduation Tour", which was attended by the Mayor of Barcelona and Kart Heinz Müller.

The students also wanted to represent the artistic aspect of this fair, and they did, with the exhibition "Dust" located in " Superior Area ". This impressive exhibition's elaborate setting really stood out. Meanwhile, Swarovski's "White Cube" exhibition in the Luna Park was one of most visited. The brand fused the concepts of art and fashion in their "Crystallized"collection.