Danish brand Blend has entered the British market with the opening of a concept store in Manchester . Located in the heart of the city, in the fashionable Arndale Centre, the store encompasses 500 square metres over two floors. The store carries women's wear and men's wear labels Blend and Blendshe.

This is the first foray into the British market for the Danish brand, which was established in 1993 and is part of leading apparel producer the BTX Group. Blend now has 74 concept stores worldwide and also operates a series of shop-in-shops. "This store is bringing the concept of high quality at reasonable prices into a high profile environment, and the concept has potential for great success," says Salim Patel, franchise holder of the Manchester store. The store's potential is heightened by the daily traffic in the shopping centre. 270.000 people pass by the store each week, with a total of 778.000 passing through the shopping centre on a weekly basis.