Benetton focuses on Far East E-mail
Tuesday, 08 March 2005

During a review of Benetton's financial results and projections last week, the Board indicated that, on the commercial front, attention would be on the development of emerging markets.

Markets like China and India would be tapped into, partly through agreements with local retail chains, in order to open shop-in-shops in major department stores in the principal cities.

Particularly in India a 50 per cent joint venture has been acquired, which gives Benetton total control of the manufacturing and commercial capacity in the country.


 
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