Oliviero Toscani, the photogapher who famously photographed in-mates for a Benetton ad, will be showing his photo's of death row inmates in a new exhibition. The exhibition, entitled We, On Death Row, is to be based at the Boiler House in Brick Lane, east London, and features 26 images measuring an imposing 1.5m by 2m.

For Toscani, who once stated "there's no such thing as going too far", there was an element of satisfaction that his work was being used with a clear message that was completely disassociated from Benetton. "In the beginning, Benetton was right behind the campaign, but then they became afraid of the reactions," he said.

"At the end of the day, a company only wants to make money. Benetton could have gone down in history as the first company to fight for human rights. But sadly managers prefer profits to human rights."