Back to Berlin

Berlin was confirmed as a thriving fashion centre last week with successful second editions for both Bread & Butter and Premium. UK buyers faced the sweltering heat on the lookout for new brands and innovation. The jeanswear, streetwear and sportwear offer at B&B, and the more selective directional fashion gathering at its rival Premium, form a three-day double which has given northern Europe a contemporary replacement for Inter-jeans in Cologne.

Many buyers are using the Berlin shows as a complement to the earlier Pitti Uomo in Florence, and as a precursor to London events such as TBC and the buying season proper. It was noticeable, however, that often the most innovative labels in Berlin, especially at the more commercially driven B&B, were from the UK.