Supermarket Asda has launched a new budget clothing line called George Must Haves. The new line is approximately 20 percent cheaper than its existing George brand. According to just-style.com, Asda is hoping to challenge rival retail chain Primark in the budget clothing stakes. The latter has become increasingly popular as a purveyor of trendy high street fashion at bargain prices. Must Haves will be renewed every month and will offer 15 items of men's and women's fashion and a smaller selection of children's wear from 6 April.