Luxury fashion and personal care brand, Giorgio Armani will soon be offering its perfume and cosmetic ranges online. According to the company, the website will incorporate the same design features as its stores, including a beauty bar allowing customers to view the products lined up in front of them. Another innovative feature will be the real time model feature, which will allow the user to see products, such as lipstick, applied to an on-screen model, allowing them to judge the shade for themselves.

Mr Armani noted, "I am approaching the launch of this website with the same attention to detail and the same commitment as when I open a new boutique. This, however, is our virtual store and it has been designed to take advantage of all the benefits that the Internet now offers in terms of communication and commerce." The launch of the site will be the first time that the entire collection of fragrances and cosmetics from the Giorgio Armani group will be shown together on the internet.