Next Thursday sees the opening of the new Giorgio Armani Store in Edinburgh. The event will be hosted by the ever-glamorous Lady Helen Taylor, Mr. Armani's UK muse. The boutique will exude a total Armani atmosphere, complete with matt grey walls and stone floors; a clean and sober interior designed to heighten the elegance of the clothes.

According to The Scotsman, the opening will not be attracting the London following of celebs and fashionistas usually associated with such events. This is not surprising, as Giorgio Armani is the epitome of low-key chic and his messages do not need to be screamed from the rooftops. Not even in Edinburgh.