Fragrance is the most democratised wing of fashion, because everyone can get a piece of the designer life at a good price. But with Armani Prive - four unusual, sophisticated scents, only available at this Sloane Street store and Harrods in the UK - Giorgio Armani is doing something different.

"Not everyone will be drawn to them," he says, "but that's the point. Less obvious scents will appeal to those who know how to wear my clothes." Armani Prive from £120. For more information contact 020 7235 6232