Aquascutum to market as most luxurious British label

Aquascutum is to spend £40 million on a pre Christmas marketing campaign which Kate Winslet, Daniel Craig and Jude Law are currently in the running to front. The campaign is designed to make the 155 year old brand the new must have label following the footsteps of other revamped historic brands such as Burberry and Mulberry. Kim Winser was last week named as president and chief executive of Aquascutum. She said "I see Aquascutum as the most luxurious of the luxury British Brands. It has a unique position and huge global appeal."