Aquascutum launch new ad campaign

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Tuesday, 29 May 2007

Aquascutum is to feature models Gisele Bündchen and Jamie Dornan for its latest global ad campaign, which was shot at one of Britain's most beautiful stately homes. The cinema-inspired ads were photographed on location at Cliveden, reports WWD, the former home of the Astor family and the famous backdrop to the Profumo Affair - the political and sex scandal that rocked Britain in the early Sixties. Mario Sorrenti snapped the pictures that depict "a weekend of stolen moments, intrigue and trysts," according to Aquascutum president and chief executive Kim Winser. "Gisele and Jamie are the perfect pairing to communicate our creative vision for the new season."

Bündchen wears one of five coats from Aquascutum Vintage, a new collection based on vintage Aquascutum designs worn by Hollywood heroines including Audrey Hepburn, Lauren Bacall and Sophia Loren. The campaign will break in the August issue of L'Uomo Vogue and later in the September issues of magazines including Tatler, British Vogue and Harper's Bazaar.


 
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