Saucy British lingerie label Agent Provocateur opened its fourth US store in San Francisco on Valentine's Day.

"We knew San Francisco would be a great market because we've always had regulars from this city visit our boutiques in London and Los Angeles," co-founder Joe Corre told WWD at Tuesday's opening night. Co-owner and Corre's wife, Serena Rees, was unable to attend.

The company now has 17 stores worldwide, including shop-in-shops in two Selfridges and a store at Heathrow.

Agent Provocateur is also offering an eight-minute, black-and-white film directed by Academy Award nominee Mike Figgis.