What was once a casual college brand, is now aspiring to be the connoisseur of campus clothing. Abercrombie & Fitch, due to come to Europe later this year, is taking its casual roots to a more luxury-inspired brand.

High-end fabrics such as cashmere, merino wool and premium denim are set to be become staple items in its apparel offer as an upmarket label. No longer content with its focus on sweat-shirts and khaki's, the affluent college-goer will find fine-crafted clothes and even a little tailoring amongst next season's selections.